BRIGHTWELL CREATIVE

BRANDING  |  DESIGN  |  PHOTOGRAPHY

AES Northeast

Brand Development & Design
Website Design
Photography

Northern New York & Vermont’s leading architecture and engineering firm.

When AES came to us in 2019, they had a solid reputation for high quality technical design, and engineering for municipalities. However, they were less known for their capabilities surrounding more elegant, beautiful architectural design solutions. With a new partner coming on-board to lead their architectural division, they agreed it was time to revision the brand.  

With few other regional firms as large, comprehensive, and now creative as AES, we developed an elegant new identity focusing on the concepts of partnership and collaboration. While retaining their signature compass point as a central element of the visual identity, we redesigned it to present with a more clean, sophisticated aesthetic and simplified tone.

Across the website and brand collateral we showcased work which highlighted their unique ability to tackle projects requiring a wider breadth of services. We also leveraged new photography of the staff to show off their team approach to projects.