BRIGHTWELL CREATIVE

BRANDING  |  DESIGN  |  PHOTOGRAPHY

ButtOn Chair

Brand Development & Design
Packaging
Custom Illustration
Photography & Videography

Project Partners

Website Design: With Stell

Kids love to move… let them!

In 2019, QOR360 introduced an innovative new active sitting chair for kids, the ButtOn Chair. 

The ButtOn Chair is unique in that it is more of a project than a product, intended to provide an extremely low cost entry into active sitting for kids. The ButtOn Chair plans are free to download, and for approximately $5 in materials, anyone can make their own. Schools are able to utilize the plans as part of their math, economics, or industrial arts curriculum, and build low cost active chairs for their students. Home DIY’ers have also enjoyed building their own ButtOn Chairs.

Being that the ButtOn Chair was a departure from QOR360’s commercial/for-profit mission, we strategically developed a separate brand identity and website. The result has been two brands which successfully support each other’s missions. 

To date, the plans to build a ButtOn Chair have been downloaded by over 2000 users.