BRIGHTWELL CREATIVE

BRANDING  |  DESIGN  |  PHOTOGRAPHY

ButtOn Chair

In 2019, QOR360 introduced an innovative new active sitting chair for kids, the ButtOn Chair. The ButtOn Chair is unique in that it is more of a project than a product, intended to provide an extremely low cost entry into active sitting for kids. The ButtOn Chair plans are free to download, and for approximately $5 in materials, anyone can make their own. Schools are able to utilize the plans as part of their math, economics, or industrial arts curriculum, and build low cost active chairs for their students. Home DIY’ers have also enjoyed building their own ButtOn Chairs.

Being that the ButtOn Chair was a departure from QOR360’s commercial/for-profit mission, we strategically developed a separate brand identity and website. The result has been two brands which successfully support each other’s missions.

Project Scope

  • Brand Identity
  • Packaging
  • Collateral
  • Photography
  • Video
  • Custom Illustration

Project Partners

Web design and development: Stell

Photography & Video: Scott Brightwell

picture of chair