Brightwell Creative


In 2016, QOR360 launched an innovative line of active sitting chairs. Their mission was to promote wellness through helping people reduce their sedentary time with one simple change: swap their standard chair, with an active chair. 

With little attention being paid to “active sitting,” the critical task was to challenge how consumers thought about sitting, and redefine the common expectation of “chair.”   

As part of the QOR360 team, we increased awareness through social media and earned media outreach, cultivated prospects with regular e-newsletters and retargeting campaigns, boosted conversion rate with improved web performance, and enhanced the customer experience with updated packaging, video, and additional brand collateral.  

Project Scope

  • Brand Management
  • Art Direction
  • Collateral
  • Packaging
  • Custom Illustration

Project Partners

Web Design & Development, Digital Marketing: Stell

Photography & Video: Scott Brightwell

Public Relations: Insite Strategy